Hey! I'm Kelcie. The founder of SWL

I created this brand because I know first hand how personal development, consistent routines and self care can completely change your life and I wanted to create tools to make it easy for you to do so.

In 2020 I hit rock bottom. I had just left the Royal Air Force after 10 years service to pursue my dreams of travelling the world and then BAM Covid hit and I had to fly back from Australia. I was back in my childhood bedroom in a single bed at the grand old age of 27. No job, no money, single and in lockdown with absolutely no idea what I was going to do with my life and feeling like a total failure.

So I started doing what many other people did during lockdown...going inwards and working on myself. I started journaling everyday, reading personal development books, listening to podcasts on my daily walk, working on my mindset and created consistent daily routines including a morning routine which got me jumping out of bed every morning. Slowly but surely my life started to change. Fast forward 3 years I'm now living in a beautiful apartment, have my dream career, in a loving relationship, lost over 2 stone in weight and most importantly I feel so much happier.

I am now on a mission to help as many women as possible change their lives for the better. To learn to take care of yourself, work on your mindset, journal, create a morning routine, work on your long term goals and become the best version of yourself not just physically but mentally, emotionally, and spiritually so you can create a life that doesn't just look good but that feels good too ♡